Pinc Tip of the Day

Non Techie Search Engine Optimization Tips

2009-06-24 11:48:04

As you browse through online advice posts and websites trying to figure out how to get a higher SEO ranking you probably have come across terms like robots, metatags, or spiders – and have no idea what that means. Here are a few suggestions on how you can improve your website’s SEO ranking without adding tags and key words, or worrying about getting penalized by search engines for “keyword spamming” or “stuffing”. Leave that to the professionals!

Link to other sites – Search engines place great importance on links to other sites. The more sites that link to yours, the more important search engines consider your site to be. Do you have a facebook or Ning account? Twitter? Be sure to include your website link, and when making comments or posting updates, be sure to direct viewers back to your website via a link to the home page, or a link on your site directly relevant to the discussion. Linking to relevant content is a must - a good guide to follow would be not to link to any site which does not contain useful information or relevant content. More info about “bad neighborhoods” can be found here: http://www.v7n.com/forums/showthread.php?t=11376

Newsletters – Newsletter publishers like Icontact or ConstantContact offer the option to archive your newsletter online. These links stay live often for many years in the archive – again, be sure to link to others, and link back to your own website in your newsletter content. Generally, you are also offered the option to include “Tags” before you publish to the community online – be sure that these tags are relevant to your newsletter content, and do link back to your own website.

Article exchanges - Article exchanges are like link exchanges, only much more useful. You publish someone else's article about fundraising with a link back to their site. They publish your article on the top ten online fundraising tips, with a link back to your site. You both have content. You both get high quality links.

Blog Postings – If you have a blog already – great – here are some tips. If you don’t – start one. http://www.blog-maniac.com/blog-seo.htm. Blog commenting and participation is a significant way to improve SEO rankings – read why. http://www.costpernews.com/archives/why-blog-commenting-is-time-well-spent/